“That THING you love.” I can’t and I won’t, but I must comment on this commercial that has been getting major runs on National TV. The commercial tries it’s hardest (no pun intended) to come off as harmless, but it clearly wraps about eight different black masculine stereotypes together and rolls them neatly into a 30 second “manmercial.” Now let’s take a look back at him:
1st: Black man with no clothes, but a towel, essentially naked!
4th: At the 10 second mark he tells the viewer to “Look down! Back Up!” Clear reference to the aforementioned sexualization of the bathroom scene.
Wow! And it keeps going...
5th: On a boat he suggests you can be “with the man your man could smell like.” I did not forget but, maybe some Americans have forgot, most blacks came over on a boat--slave ships to be exact. And, I guess, by using Old Spice I can capture those hyper-sexualized pheromones blacks are associated with throughout history. “Give us Free!”
6th: He holds an oyster--long associated with resembling a vagina and a noted aphrodisiac--and then two phallic-like tickets appear, maybe suggesting he has the potency of two phalluses??
7th: Magical diamonds take the place of the female “splash” or orgasm. I’m surprised they did not get Mr. Blood Diamond himself, Djimon Hounsou to star in this phallocentric conundrum.
All this black masculinity bottled up, packaged, owned, and distributed by Old Spice!
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